QR codes for producers selling direct
When you sell direct, customers want to know where the product comes from, how to cook it and where to find you next week. A QR code on the label or the stall tells them all that, and can be updated every season.
Useful codes for a producer
This week’s markets
A links page with your market days, stockists and farm shop hours.
Create this codeProduct sheets and recipes
A PDF per product or per season: origin, storage tips, recipe ideas.
Create this codeFinding the farm
The code opens the address in the maps app, useful when the farm is hard to find.
Create this codeWhere to put them
- On labels, jars and parcels
- On the market stall, at eye level
- On the farm shop sign
- On boxes and delivery bags
What it costs
Each editable code costs €2.99 once, with no subscription: the 5 codes above come to €14.95. Need several codes of the same type, for example one per table or window? The 5-code pack costs €9.90, or €1.98 per code, and each one keeps its own destination. Colours and your logo are included; each design option (heart, round, “Scan me” frame…) adds €1 per code. Prices are in euros: at checkout, you can pay the equivalent in your own currency.
Content that will never change (Wi-Fi with a fixed password, a permanent link)? Create it as a free QR code: static, no account, it never expires.
Questions
Can the QR code replace mandatory label information?
No: mandatory information (name, weight, dates, allergens…) stays on the label. The code adds extra information.
One code per product, or just one?
One general code is enough to start. Take one per range if you want different sheets and to see which products get scanned.